I was once naive enough to believe that most business were ethical and operated their company with their client's best interest in mind. I understand the nature of capitalism is to make money, and yes, this is one of my many reasons for starting Broz Design. Money is the motivating factor for all businesses in the for-profit sector, however, it is only as good as the people who are giving it to you. I will not take a job just because someone threw a ton of cash at me*, but I will take a job because I think I can help a business double their sales leads with a successful SEO campaign or give them an active role in the management of their website with an easy-to-use CMS platform. An excellent reputation and a commitment to quality is far more important to me than revenue. I believe that running an ethical company will lead down a good path regardless if it is loaded with riches or not. Enter my membership into the local chapter of the Better Business Bureau. Time now to practice what I preach.

* A scenario I experienced while working for a former employer: A client was closed because they offered more than double our firm's rate. Their business? Sex toys. I have no moral/religious objection to the sex industry, but I am fully aware of the stigma attached to those that work with and within it. I felt it was our firm's duty to not only pass on the project, but understand why it was passing on the project. Instead, the site was built and our firm did not mention itself on the website as the designer/developer nor did they use the site in its portfolio. The lesson? If you are ashamed of any work you have done, than you are doing something wrong.

Labels: client relations, company junk, seo, wellsource